Post by account_disabled on Feb 20, 2024 4:26:20 GMT
The list of necessary hard skills depends on the level of the specialist. Specialists in contextual advertising are divided into Junior, Middle, Senior - taking into account the baggage of theoretical and practical knowledge, the number of closed cases and experience. Junior (Trainee) For a beginner who has completed training, has a good theoretical knowledge base and is gaining experience, the main thing is the desire and desire to learn and improve. It is unlikely that a " junior " will be trusted to conduct campaigns on his own , but under the supervision of a mentor, he will be able to develop the first successful cases.
Among the necessary skills at the start of mastering the profession: Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail solid knowledge of advertising cabinets and web analytics France Phone Number systems (Google Ads, FB Ads Manager, Google Analytics, etc.); understanding the principles of advertising in search engines, social networks, and other channels; basic knowledge of reporting tools (Google Data Studio, Google Sheets, Microsoft Excel). Including the understanding of drawing up reports, the principles of data upload, knowledge of the necessary formulas; basics of using end-to-end analytics will be an advantage.
It is important to know the English language at least at the level of studying instructions, documentation, reading foreign sources of information. A RRS specialist must keep his finger on the pulse , monitortrends in contextual advertising, updates and be able to quickly adapt advertising campaigns to them. In addition, RRS novice specialist needs to master another " language " - contextual advertising -one cannot do without knowledge of marketing terms at the very beginning of working with advertising offices and reports. In some small companies, PPC managers independently develop visual creatives - in this case, a confident command of graphic editors is a must have.
Among the necessary skills at the start of mastering the profession: Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail solid knowledge of advertising cabinets and web analytics France Phone Number systems (Google Ads, FB Ads Manager, Google Analytics, etc.); understanding the principles of advertising in search engines, social networks, and other channels; basic knowledge of reporting tools (Google Data Studio, Google Sheets, Microsoft Excel). Including the understanding of drawing up reports, the principles of data upload, knowledge of the necessary formulas; basics of using end-to-end analytics will be an advantage.
It is important to know the English language at least at the level of studying instructions, documentation, reading foreign sources of information. A RRS specialist must keep his finger on the pulse , monitortrends in contextual advertising, updates and be able to quickly adapt advertising campaigns to them. In addition, RRS novice specialist needs to master another " language " - contextual advertising -one cannot do without knowledge of marketing terms at the very beginning of working with advertising offices and reports. In some small companies, PPC managers independently develop visual creatives - in this case, a confident command of graphic editors is a must have.